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May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

Michael McDermott / No Comments» Read More
May 19, 2009

I just want them "my customers" to call me!!

At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.

Michael McDermott / 5 Comments» Read More
May 16, 2009

I wanna win! Tix to Social Media Success Summit

OK, so here is my story. Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges [...]

Michael McDermott / No Comments» Read More
May 14, 2009

Poked

Poked. Nice blog review of social media from a traditional media outlet. (The Miami Herald)

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May 8, 2009

Seven things that social media enhances and empowers. | Microgeist

Seven things that social media enhances and empowers. | Microgeist. Microgeist has consistently provided clearer and more consistent guidance on the “softer side” of SM brand relevance. I specifically found the contribution regarding Agility spot on.

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May 1, 2009

If you are bit by a Rattlesnake you should (fill in the blank)

I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”

Michael McDermott / 4 Comments» Read More
April 30, 2009

Network Dayton a Success

Wrap-up of the Network Dayton meeting in Kettering.

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April 28, 2009

destinationCRM.com: Social Media: The Five-Year Forecast

destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media [...]

Michael McDermott / No Comments» Read More
April 27, 2009

Another Social Media Success (not Zappos)

Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?

Michael McDermott / 2 Comments» Read More
April 27, 2009

What are the Top Digital Marketing trends?

The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.

Michael McDermott / 1 Comment» Read More