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May 1, 2009

If you are bit by a Rattlesnake you should (fill in the blank)

I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”

Michael McDermott / Comments» Read More
April 21, 2009

Use of Consumer Sentiment

Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.

Michael McDermott / Comments» Read More