Are you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
Use of Consumer Sentiment
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
» Read MoreSocial Media Today and Community Strategist
While I usually try to dedicate one theme per blog I have been really cranking out the Foo today and have to combine two very cool things in one blog. Social Media Today is a moderated social community that allows you to start building a personal network with your peers, create a profile and promote [...]
» Read MoreKeep it Social
Social Media has an opportunity to “corral” self-indicated consumers around products they want and desire. Now, can it replace traditional salesmanship?
» Read MoreHarness the Social Web
Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. – Wikipedia From a commercial sense, advertisers look to drive customers to their content through a few standard vehicles: [...]
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