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March 1, 2010

Should Municipalities use Social Media – Chapter 2

Chapter 2
Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 and [...]

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October 17, 2009

Media Buyer

As a media buyer for our clients, we buy up advertising space in print outlets including newspapers, direct mail and magazines, purchase advertising time on radio or television, and of course handle the advertising strategy for internet advertising options like Google AdWords, AdSense, and Yahoo Search!
We are specialists who are well acquainted with the costs [...]

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October 17, 2009

Search Optimization

Search is a bit of a confusing business for many marketing professionals. Site rankings are based on both analytic and arbitrary site information. Much of what search engines look at today is the value of the content you put on your site in comparison to what others are offering up.
Site navigation, key words, key phrases, [...]

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October 17, 2009

Why Buy Ohio Alliance

As an Ambassador for the State of Ohio I have a strong drive to share with others how rewarding it is to live and work in Ohio. Owning a business here is an important facet to my life here in Ohio. I enjoy employing talented and creative individuals who use their skills to grow my [...]

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October 16, 2009

Projects

The best way to show potential clients true business value is to provide a clear demonstration of benefits from the use of strategic web marketing. Most everyone I meet with understands that the Internet can be a very powerful way to market their goods and services, however many have tried and failed to attract interested [...]

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September 18, 2009

McDermott named Ambassador for the State of Ohio

Through conversations with business partners and friends across the street or around the globe, Mike McDermott as an Ohio Ambassador is empowered to share what makes Ohio the State of Perfect Balance.

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June 21, 2009

PodCamp Ohio 2009 a raving success!

It was really an honor to speak in front of some of the most amazing social media participants and leaders here in Ohio. This was really Community overload for me.
I posted my slides on SlideShare but the real information can only come from attending my session.

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June 4, 2009

NCR refutes criticism from Ohio officials

Lt. Gov Fisher coming out with that childish statement “NCR stands for No opportunity to Communicate or Respond” was the icing on the cake.
His defensive posture belied the fact that his office has not done anything to attract or retain business in the local area.

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May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

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May 25, 2009

Memorial Day Parade

Have a blessed Memorial Day!
Photo of me and Connor in the Tipp City, Ohio Memorial Day Parade

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