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March 1, 2010

Should Municipalities use Social Media – Chapter 2

Chapter 2
Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 and [...]

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January 2, 2010

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Michael McDermott / Comments» Read More
October 17, 2009

Social Media

Social Media Marketing is the fasted growing type of advertising in the US and abroad. Dollars formerly spent on print and television ads are being quickly shuffled off to purchase social media marketing services that build brand reputation. Unlike traditional campaigns with a short duration, social media marketing hinges on a company carrying out a [...]

Michael McDermott / Comments» Read More
October 17, 2009

Internet Marketing

Bash Foo provides its clients with a serious (yet fun) look at marketing their brand to clients across the web. We are experienced in programming  local micro-targeted campaigns to massive web marketing initiatives.
Here are just a few of the areas of expertise we use to build your brand relevance:
E-Mail Marketing  – Promote your business, boost [...]

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June 23, 2009

Techrigy SM2 and Social Analytics

While community managers beat the “electronic pavement” every day to enhance and moderate brand dialogues, what is running in the background is clearly important. It sets the tone for the B2B relationship as well as enables the community manager to set a baseline for success.

Michael McDermott / Comments» Read More
June 22, 2009

Recruiting talent through social media

During a break in the action from PodCamp Ohio 2009 I had the opportunity to speak with Amybeth Hale, a social media recruiter with AT&T. We started to chat about some of the interesting ways that social media can be used to source unique, “one-of-a-kind” talent. Somewhere in the midst of our discussion Amybeth whipped out her pink Flip camera and started recording.

Michael McDermott / Comments» Read More
June 7, 2009

Is Everything You Know About SEO Wrong? » aimClear Search Marketing Blog

Excellent SMX Wrapup. Clearly the search engine optimization techniques are now heavily leaning towards Blogging.
Everyone.. Group Hurrah??!!
Not quite. I seem to think that major entities will need to start “socializing” so that they can retain their JUST ranking. No more sitting on your laurels.

Michael McDermott / Comments» Read More
June 4, 2009

NCR refutes criticism from Ohio officials

Lt. Gov Fisher coming out with that childish statement “NCR stands for No opportunity to Communicate or Respond” was the icing on the cake.
His defensive posture belied the fact that his office has not done anything to attract or retain business in the local area.

Michael McDermott / Comments» Read More
May 29, 2009

Are you paying too much for your Social Media campaign?

Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.

Michael McDermott / Comments» Read More
May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

Michael McDermott / Comments» Read More