Should Municipalities use Social Media – Chapter 2
Chapter 2 Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 [...]
» Read MoreAre you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
Are you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
» Read MoreI wanna win! Tix to Social Media Success Summit
OK, so here is my story. Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges [...]
» Read MoreNetwork Dayton a Success
Wrap-up of the Network Dayton meeting in Kettering.
» Read MoredestinationCRM.com: Social Media: The Five-Year Forecast
destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media [...]
» Read MoreWhat are the Top Digital Marketing trends?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
» Read MoreBlogging from Panera
Just sat for the skills test for an IT Consultant position with the state of Ohio. Wasn’t too tough. I only had about 3-4 real competition out of 20 or so. I sit for the second round at 1pm today. They said it was tougher. “it has protocols and stuff” Lol wish me luck peeps… [...]
» Read MoreUse of Consumer Sentiment
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
» Read MoreSocial Media Tips for Recruiters
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest. Who participates? By definition, social media is meant [...]
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