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April 21, 2009

Use of Consumer Sentiment

Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.

Michael McDermott / Comments» Read More
April 20, 2009

Social Media Tips for Recruiters

I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest.
Who participates?
By definition, social media is meant to [...]

Michael McDermott / Comments» Read More
April 15, 2009

Recruiting Talent through Twitter

Hey guys, I just got off the phone with Larry Signorile from Johnson Resource Group. He had asked about how employment and recruiting firms could benefit from the use of Social Media. While the job market may be at its lowest in 25 years, there is still difficulty for recruiters to place the right candidate [...]

Michael McDermott / Comments» Read More