NCR refutes criticism from Ohio officials
Lt. Gov Fisher coming out with that childish statement “NCR stands for No opportunity to Communicate or Respond” was the icing on the cake.
His defensive posture belied the fact that his office has not done anything to attract or retain business in the local area.
Are you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
I just want them "my customers" to call me!!
At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.
» Read MoreUse of Consumer Sentiment
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
» Read MoreOn Calculating ROI for Social Media | Jose Uzcategui Online
On Calculating ROI for Social Media | Jose Uzcategui Online. I found this article to be insightful and contain some nice guidance on presentation of ROI. The most important concept seems to be that there is definitely a tangible cost to not participating, and that the cost to participate in Social Media can be so [...]
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