Are you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
» Read MoreMaking difficult things look easy
Seth’s Blog: The Houdini technique.
Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy.
Take for example the TV ads for carpet cleaners where the gentleman spills [...]
If you are bit by a Rattlesnake you should (fill in the blank)
I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”
» Read MoreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
What are the Top Digital Marketing trends?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
» Read MoreUse of Consumer Sentiment
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
» Read MoreSocial Media Tips for Recruiters
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest.
Who participates?
By definition, social media is meant to [...]
Keep it Social
Social Media has an opportunity to “corral” self-indicated consumers around products they want and desire. Now, can it replace traditional salesmanship?
» Read MoreHarness the Social Web
Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. – Wikipedia
From a commercial sense, advertisers look to drive customers to their content through a few standard vehicles:
1. Stating [...]
