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January 2, 2010

Third Party Blogging

Blogging is an extremely popular social media technique in use today, and almost any niche on the Web has a vibrant blogger community developing around it. Your niche blogs can be one of the best public relations and advertising platforms you can find for your website. Third party blogging helps your business in many ways.
Build [...]

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October 17, 2009

TippNews DAILY

Ever wonder where people will get their news in 20 years?
Well of course the Internet is a good idea, but how will content be sourced? Will we still have reporters getting paid to report? Will there still be any consideration for “independent and bias-free” news reporting? In an effort to grow a community of active [...]

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July 21, 2009

Should municipalities use Social Media?

While businesses are quickly identifying the benefits of using social media tools to listen to what people have to say about them, and then participate in the discussion, governments have been almost completely absent.

Michael McDermott / Comments» Read More
June 27, 2009

The Get Social! Radio Show

Get Social!” is an interactive, live Internet talk-radio show that highlights the activities of local businesses and organizations in Dayton and the Miami Valley.
As the name implies, the broadcast is to help enable socialization of businesses with the community and their customers. Hosts Mike McDermott and Greg Enslen explore juicy, “behind-the-scenes” information about businesses across [...]

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June 23, 2009

Techrigy SM2 and Social Analytics

While community managers beat the “electronic pavement” every day to enhance and moderate brand dialogues, what is running in the background is clearly important. It sets the tone for the B2B relationship as well as enables the community manager to set a baseline for success.

Michael McDermott / Comments» Read More
June 22, 2009

Recruiting talent through social media

During a break in the action from PodCamp Ohio 2009 I had the opportunity to speak with Amybeth Hale, a social media recruiter with AT&T. We started to chat about some of the interesting ways that social media can be used to source unique, “one-of-a-kind” talent. Somewhere in the midst of our discussion Amybeth whipped out her pink Flip camera and started recording.

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June 4, 2009

NCR refutes criticism from Ohio officials

Lt. Gov Fisher coming out with that childish statement “NCR stands for No opportunity to Communicate or Respond” was the icing on the cake.
His defensive posture belied the fact that his office has not done anything to attract or retain business in the local area.

Michael McDermott / Comments» Read More
May 29, 2009

Are you paying too much for your Social Media campaign?

Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.

Michael McDermott / Comments» Read More
May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

Michael McDermott / Comments» Read More
May 16, 2009

I wanna win! Tix to Social Media Success Summit

OK, so here is my story.
Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges which [...]

Michael McDermott / Comments» Read More