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January 18, 2010

Gather Thee Requirements Three

Getting called into an RFP (Request For Proposal) with very little information or requirements gathered is a commonplace enough event for technologists. An RFP is the chance for the service provider to deliver a summary of what sort of services they intend to deliver to the customer. Rarely will an RFP include pricing, as in this initial stage the service provider has not collected the Customer Requirements.

Michael McDermott / Comments» Read More
January 18, 2010

Privacy Policy

Privacy Policy
Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services.
What Information Do We Collect?
When you visit our Web site you may provide us with two [...]

Michael McDermott / Comments» Read More
January 12, 2010

Process to Swim

Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true “stump hole” out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.

Michael McDermott / Comments» Read More
January 2, 2010

Third Party Blogging

Blogging is an extremely popular social media technique in use today, and almost any niche on the Web has a vibrant blogger community developing around it. Your niche blogs can be one of the best public relations and advertising platforms you can find for your website. Third party blogging helps your business in many ways.
Build [...]

Michael McDermott / Comments» Read More
October 18, 2009

Twitter Re-Defined

OK, I thought I never would do it.. In fact I have taught those in my marketing classes that you shouldn’t have to separate your business and personal persona’s online. This evening I created a business Twitter account @bashfoo separate from my personal twitter account @Delta40 (which has over 3,500 followers)

Michael McDermott / Comments» Read More
October 17, 2009

Search Optimization

Search is a bit of a confusing business for many marketing professionals. Site rankings are based on both analytic and arbitrary site information. Much of what search engines look at today is the value of the content you put on your site in comparison to what others are offering up.
Site navigation, key words, key phrases, [...]

Michael McDermott / Comments» Read More
October 17, 2009

Why Buy Ohio Alliance

As an Ambassador for the State of Ohio I have a strong drive to share with others how rewarding it is to live and work in Ohio. Owning a business here is an important facet to my life here in Ohio. I enjoy employing talented and creative individuals who use their skills to grow my [...]

Michael McDermott / Comments» Read More
October 16, 2009

Projects

The best way to show potential clients true business value is to provide a clear demonstration of benefits from the use of strategic web marketing. Most everyone I meet with understands that the Internet can be a very powerful way to market their goods and services, however many have tried and failed to attract interested [...]

Michael McDermott / Comments» Read More
July 26, 2009

iTunes one-click Subscription to Podcasts

I found some coolness today with iTunes that I did not expect. One click subscription to a podcast!

Michael McDermott / Comments» Read More
July 8, 2009

Web Design

Since 1999, businesses have relied on Bash Foo for sophisticated and custom solutions to meet their website design, custom programming, and online marketing needs.
When you call on Bash Foo for your website development needs, you’ll be engaging a professional web design company that prides itself on supplying visually stunning custom web pages that help your [...]

Michael McDermott / Comments» Read More