Are you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
Are you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
» Read MoreDon’t Hate our Veterans
While all that noise may occasionally distract or even detract from your love for our Country, I suggest that you don’t hate the veteran… rather hate the game.
Hate the fact that humans are fundamentally greedy and self-serving.
and
Hate the fact that politicians lead with the sword in order to stay in power.
» Read MoreI wanna win! Tix to Social Media Success Summit
OK, so here is my story.
Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges which [...]
Network Dayton a Success
Wrap-up of the Network Dayton meeting in Kettering.
» Read MoreSM Communities are not a right-they are a privilege
Marketing Articles | Business to Business Marketing Features.
Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd friends, [...]
Another Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
Social Media Today and Community Strategist
While I usually try to dedicate one theme per blog I have been really cranking out the Foo today and have to combine two very cool things in one blog.
Social Media Today is a moderated social community that allows you to start building a personal network with your peers, create a profile and promote your [...]
Recruiting Talent through Twitter
Hey guys, I just got off the phone with Larry Signorile from Johnson Resource Group. He had asked about how employment and recruiting firms could benefit from the use of Social Media. While the job market may be at its lowest in 25 years, there is still difficulty for recruiters to place the right candidate [...]
» Read MoreMost Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW)
Most Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW).
This excellent write-up by Liana Evans focuses in on the many pitfalls that Corporate marketing teams fall into when building Social Media sites and attempting to manage their Online Reputation and Brand.
The fact is that simply driving users and traffic across the page is [...]
