Third Party Blogging
Blogging is an extremely popular social media technique in use today, and almost any niche on the Web has a vibrant blogger community developing around it. Your niche blogs can be one of the best public relations and advertising platforms you can find for your website. Third party blogging helps your business in many ways. [...]
» Read MoreAre you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
Are you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
» Read MoreI just want them "my customers" to call me!!
At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.
» Read MoreMaking difficult things look easy
Seth’s Blog: The Houdini technique. Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy. Take for example the TV ads for carpet cleaners where the [...]
» Read MorePoked
Poked. Nice blog review of social media from a traditional media outlet. (The Miami Herald)
» Read MoreIf you are bit by a Rattlesnake you should (fill in the blank)
I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”
» Read MoreNetwork Dayton a Success
Wrap-up of the Network Dayton meeting in Kettering.
» Read MoreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
What are the Top Digital Marketing trends?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
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