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January 12, 2010

Process to Swim

Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true “stump hole” out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.

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January 2, 2010

Conversion Optimization

You know that your website is under-performing, but you don’t know what to do about it? Learn how Bash Foo can improve your website by optimizing it for conversion. Get more sales, leads, members, subscribers, and value out of your website.
If your company is serious about online advertising and wants to get the most out [...]

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October 17, 2009

Media Buyer

As a media buyer for our clients, we buy up advertising space in print outlets including newspapers, direct mail and magazines, purchase advertising time on radio or television, and of course handle the advertising strategy for internet advertising options like Google AdWords, AdSense, and Yahoo Search!
We are specialists who are well acquainted with the costs [...]

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October 17, 2009

Social Media

Social Media Marketing is the fasted growing type of advertising in the US and abroad. Dollars formerly spent on print and television ads are being quickly shuffled off to purchase social media marketing services that build brand reputation. Unlike traditional campaigns with a short duration, social media marketing hinges on a company carrying out a [...]

Michael McDermott / Comments» Read More
May 29, 2009

Are you paying too much for your Social Media campaign?

Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.

Michael McDermott / Comments» Read More
May 19, 2009

I just want them "my customers" to call me!!

At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.

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April 30, 2009

Network Dayton a Success

Wrap-up of the Network Dayton meeting in Kettering.

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April 27, 2009

Another Social Media Success (not Zappos)

Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?

Michael McDermott / Comments» Read More
April 27, 2009

What are the Top Digital Marketing trends?

The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.

Michael McDermott / Comments» Read More
April 21, 2009

Use of Consumer Sentiment

Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.

Michael McDermott / Comments» Read More