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May 29, 2009

Are you paying too much for your Social Media campaign?

Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.

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May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

Michael McDermott / Comments» Read More
May 25, 2009

Memorial Day Parade

Have a blessed Memorial Day!
Photo of me and Connor in the Tipp City, Ohio Memorial Day Parade

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May 19, 2009

I just want them "my customers" to call me!!

At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.

Michael McDermott / Comments» Read More
May 1, 2009

If you are bit by a Rattlesnake you should (fill in the blank)

I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”

Michael McDermott / Comments» Read More
April 30, 2009

Network Dayton a Success

Wrap-up of the Network Dayton meeting in Kettering.

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April 29, 2009

Bacon, Pork and Swine (Puerco??)

Swine flu is only the latest attempt to besmirch the reputation of America’s favorite white meat (after chicken of course). Even the President is getting into the game of Online Reputation Management.

Michael McDermott / Comments» Read More
April 27, 2009

Another Social Media Success (not Zappos)

Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?

Michael McDermott / Comments» Read More
April 27, 2009

What are the Top Digital Marketing trends?

The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.

Michael McDermott / Comments» Read More
April 23, 2009

Blogging from Panera

Just sat for the skills test for an IT Consultant position with the state of Ohio. Wasn’t too tough. I only had about 3-4 real competition out of 20 or so. I sit for the second round at 1pm today. They said it was tougher. “it has protocols and stuff” Lol wish me luck peeps… [...]

Michael McDermott / Comments» Read More