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	<title>Bash Foo</title>
	<link>http://bashfoo.org</link>
	<description>Web Development and Design, Internet Marketing and Social Media</description>
	<lastBuildDate>Mon, 01 Mar 2010 21:48:05 +0000</lastBuildDate>
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		<title>Your Business Needs Grease!</title>
		<description><![CDATA[Small business owners often know what they want.
Some owners would like to summon more customers into their store, others would like to close more lucrative deals, still others hope that their web site would convert more visitors into buyers.
All of these wants are completely valid. The selfish motivation of these business owners is the energy [...]]]></description>
		<link>http://bashfoo.org/your-business-needs-grease/</link>
			</item>
	<item>
		<title>Should Municipalities use Social Media &#8211; Chapter 2</title>
		<description><![CDATA[Chapter 2
Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 and [...]]]></description>
		<link>http://bashfoo.org/should-municipalities-use-social-media-chapter-2/</link>
			</item>
	<item>
		<title>Gather Thee Requirements Three</title>
		<description><![CDATA[Getting called into an RFP (Request For Proposal) with very little information or requirements gathered is a commonplace enough event for technologists. An RFP is the chance for the service provider to deliver a summary of what sort of services they intend to deliver to the customer. Rarely will an RFP include pricing, as in this initial stage the service provider has not collected the Customer Requirements.]]></description>
		<link>http://bashfoo.org/gather-thee-requirements-three/</link>
			</item>
	<item>
		<title>Process to Swim</title>
		<description><![CDATA[Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true "stump hole" out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim. ]]></description>
		<link>http://bashfoo.org/process-to-swim/</link>
			</item>
	<item>
		<title>Content is for your Customer</title>
		<description><![CDATA[Shortcomings in web site design and content creation originate when we fail to recognize the importance and requirements of the customer.
It doesn't really matter what YOU or a NON CUSTOMER  thinks about your company or your brand, your CUSTOMER will reward you uniquely for those skills or qualities that you possess, you only have to share it with them in a way that they can understand and value it.]]></description>
		<link>http://bashfoo.org/content-is-for-your-customer/</link>
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		<title>TIME &#8211; Holiday gift giving</title>
		<description><![CDATA[I don't notice many things in a jewelry story as there are too many bright and shiny things there that distract me from concentrating. As I browse season to season however I have noticed that watches (especially men's timepieces) rarely change. Why do jewelers always sell the same watch?]]></description>
		<link>http://bashfoo.org/time-holiday-gift-giving/</link>
			</item>
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		<title>Article Alley&#8217;s Squidoo Service</title>
		<description><![CDATA[So, you had your nephew build your small business website in exchange for Call of Duty Modern Warfare 2.... Now, let's just say that you didn't engage me to build you a search engine optimized site in the first place, and you don't want to plunk money down for a site rewrite. What can you do to increase awareness and site traffic to your site?]]></description>
		<link>http://bashfoo.org/article-alleys-squidoo-service/</link>
			</item>
	<item>
		<title>When words are not enough</title>
		<description><![CDATA[Much of the work that I do involves words.

Making sure that words are crafted in such a way as to invite a reader to explore more, purchase something or get involved. This requires some understanding of the reader, the content involved as well as the level in which I want to connect.]]></description>
		<link>http://bashfoo.org/when-words-are-not-enough/</link>
			</item>
	<item>
		<title>Newsvine.com &#8211; Poor netizens?</title>
		<description><![CDATA[I recently bumped into one of the web's newest bookmarking sites. Newsvine.com. Their site has a very newspapery feel to it, it navigates well and frankly I was looking to engage some new niche audiences (aka communities).]]></description>
		<link>http://bashfoo.org/newsvine-com-poor-netizens/</link>
			</item>
	<item>
		<title>Melrose Movers &#8211; moving you to the future!</title>
		<description><![CDATA[If you are like me and have moved to and from half a dozen states in as many years, you understand how traumatic the moving process can be on a person, and a family. ]]></description>
		<link>http://bashfoo.org/melrose-movers-moving-you-to-the-future/</link>
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