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July 9, 2009

Elevator Pitch for Bash Foo

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Today I challenged myself to write down my elevator pitch for my company, Bash Foo Social Media. Foo for the masses
I didn’t want any pretentious chatterworthy buzz that receives the requisite head nods from the unattentive masses. If you are looking for corporate buzzwords and traditional marketing spin-doctoring with a nice warm and fuzzy feeling to it, you need to move along. You’ll find nothing of the kind here.
Rather, I wanted to first peak curiosity and then deliver a relentless choke hold that you can’t get out of.
Was I able to deliver the goods? You be the judge!

Bash Foo Social Media constructs strong business strategies.

Our uncompromising and unconventional analysis of a clients business needs maximizes the returns of even a small social media campaign through the gratuitous use of “Foo”.

Foo (foo) -verb

The amazing ability of human action in all of its forms to excite, engage, enrage, amuse, disgust, align and create a passionate response in others.

Foo is the action taken every day by our strategists to build viral blog articles, build and then engage fans, earn and then maintain community influence and finally to stand at the top of the highest mountain and announce brand dominance to the market.

If you are looking for Foo, you came to the right place.

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  • @jimsutter Very insightful comment. You are correct, sometimes the use of aggravating circumstances is the most effective way to carry a message. Political messaging is always tuned to "enrage" factions for or against an ideal through the use of carefully spun tales. "Disgust" is used effectively by Orkin (the termite guys) to scare the heck out of you that what you SEE is actually a small percentage of what you DON'T SEE.
    I think I'll dedicate a blog post that will go into this topic a bit deeper. Thanks again Jim for the visit and your comment!
  • jimsutter
    Excite, engage, (enrage), amuse, (disgust), align and create a passionate response in others... I guess I'd like to know more about those two which seem to evoke the conflict... I've always heard from my pure writer friends that you're best drama comes from the conflict angle...whether resolved or unresolved. Would love an example of how these two work in favorable results for your small and med. sized clientele. If I was in a room with 30 people giving elevators, yours would be the most memorable... JS
  • @lizmicik the trick to pull off then is to raise the term "Foo" above all other possible variations and historical definitions..
    Can one person pull that off? Could the message of a single voice be so strong as to eclipse all prior understandings?
    We shall see. :-) Thanks for the comments again guys! You excite me with your interest in the subject.
  • lizmicik
    In the US, "foo" -- especially when spoken -- will easily be misread as part of a phrase very popular with WWII vets. That was technically "fu" as in F*&^*'d up. I'm not sure what you're trying to say in your elevator speech, but am very sure it's not what you want to convey as your firm's strength.

    Oh, and the whole phrase was FUBAR which was: F*&^*'d up beyond all recognition....definitely not a positive image, but one my dad applied liberally to government actions.
  • dserafini
    Bash FOO Pow BAM !!!

    Sounds like you're ready to bring some real action to your client's online presence, in the social mediasphere.

    Good for you. Great for them!
  • Thanks Kathy, Foo is indeed a state of mind.
    Stepping up to the mic is always a hard thing to to, and I have seen that a good many folks deal with risk by all saying the same things. "Adding value through synergies, yada, yada, yada". Now its not that I am a point in my career where risk is not something on my mind. I just think that my potential clients deserve something a cut above ordinary. Thanks for your comment!
  • Kathy Howard
    I don't know if fooing will catch on as an action verb. The only foos I've known are Foo Man Choos and Foo Fighting (as in Kung and I know the spelling is different). It's a cute concept and I wish you luck with it. It takes guts to march to the beat of your own drummer and foo is a demonstration of good gorilla marketing and what you can do to differentiate your client.
  • Heh, you obviously haven't been on an elevator with me. :-)
    Just the first three blurbs are the elevator pitch, then when they ask what is Foo, there begins the client conversation.
    I am tired of boring and disadvantageous conversation. The true demonstration that any one of us has is the success we have attained in the past, and the presence that we bring to the conversation, not really what we say we are or will be.
    Thanks for the comment Nicole!
  • Nicole Amsler
    How long is your elevator ride? :^)
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