Moving On Down
he theme song of the 1975 TV sitcom, The Jefferson’s was entitled, “Moving On Up”. The catchy tune sung by Ja’net Du Bois described how an African American family raised themselves out of poverty, and moved into an expensive high-rise. Bash Foo will be venturing a move in a slightly different direction. The Move This Monday [...]
» Read MoreDirect Mail is Dead – Or is it?
Stick a fork in it. Direct mail is dead. Small business clients that I call on are dead tired of spending $600-$800 on a postcard mailing to find only one or two end up back in their store. That equates to $100-$300 per lead. Ouch! Many of them think that the people receiving their carefully [...]
» Read MoreGather Thee Requirements Three
Getting called into an RFP (Request For Proposal) with very little information or requirements gathered is a commonplace enough event for technologists. An RFP is the chance for the service provider to deliver a summary of what sort of services they intend to deliver to the customer. Rarely will an RFP include pricing, as in this initial stage the service provider has not collected the Customer Requirements.
» Read MoreContent is for your Customer
Shortcomings in web site design and content creation originate when we fail to recognize the importance and requirements of the customer.
It doesn’t really matter what YOU or a NON CUSTOMER thinks about your company or your brand, your CUSTOMER will reward you uniquely for those skills or qualities that you possess, you only have to share it with them in a way that they can understand and value it.
