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August 13, 2009

Oblivious Americans alerted by National Health Care Bill

Millions of Americans oblivious to politics, probably don’t know what district they reside, and probably don’t know who their legislators are; now seem to be standing up and voicing their concerns about the proposed National Health Care Bill.

Michael McDermott / 4 Comments» Read More
August 4, 2009

Facebook Fan Pages – Get to 100 fans, and then what?

Sending one of your Facebook friends a recommendation to a fan page should come with this mandatory caveat:
“It is worth fanning this business, organization or group because it has something unique and exciting to provide to you that will enhance your life”

Michael McDermott / 6 Comments» Read More
July 26, 2009

iTunes one-click Subscription to Podcasts

I found some coolness today with iTunes that I did not expect. One click subscription to a podcast!

Michael McDermott / No Comments» Read More
July 21, 2009

Should municipalities use Social Media?

While businesses are quickly identifying the benefits of using social media tools to listen to what people have to say about them, and then participate in the discussion, governments have been almost completely absent.

Michael McDermott / 1 Comment» Read More
July 9, 2009

Elevator Pitch for Bash Foo

Today I challenged myself to write down my elevator pitch for my company, Bash Foo Social Media.
I didn’t want any pretentious chatterworthy buzz that receives the requisite head nods from the unattentive masses.
Rather, I wanted to first peak curiosity and then deliver a relentless choke hold that you can’t get out of.

Michael McDermott / 11 Comments» Read More
July 9, 2009

Is “how many” still important?

Esse est percipi. We are often challenged with the question of whether something becomes relevant in the absence of an audience. This blog posting discusses how traditional marketers often canvass all to get some, and that social marketers get one at a time. I share how sometimes a little of both is best.

Michael McDermott / No Comments» Read More
July 4, 2009

Why does your digital marketing campaign suck? – Podcamp Ohio

Mike McDermott, Community Manager for Bash Foo Social Media shares his thoughts on how to amplify your voice without turning off social media participants.

Michael McDermott / No Comments» Read More
June 20, 2009

Headed off to PodCamp Ohio 2009

Headed off to PodCamp in Columbus. If you are going as well, be sure to catch my presentation at 1:40PM in room 185.

Michael McDermott / No Comments» Read More
June 16, 2009

Forbes.com – Comments from Bash Foo

Is it better to have thousands of followers who could care less about what you have to say, or is it better to foster a few, key influencers who recognize the importance and value that your ideas and commentary have for them and the social media industry as a whole?

Michael McDermott / No Comments» Read More
June 12, 2009

Opening the Kimono on Trade Secrets

Businesses are already acutely aware that in order to engage in business partnerships, start a company, or build one’s business, some information has to be disclosed. There is usually a dance then between the sales and marketing team and the company attorney(s) to determine what exactly is classified as trade secret and what is not. If this has not happened yet in your organization, I HIGHLY recommend it. :-)

Michael McDermott / No Comments» Read More