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March 1, 2010

Should Municipalities use Social Media – Chapter 2

Chapter 2
Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 and [...]

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December 14, 2009

TIME – Holiday gift giving

I don’t notice many things in a jewelry story as there are too many bright and shiny things there that distract me from concentrating. As I browse season to season however I have noticed that watches (especially men’s timepieces) rarely change. Why do jewelers always sell the same watch?

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December 14, 2009

Article Alley’s Squidoo Service

So, you had your nephew build your small business website in exchange for Call of Duty Modern Warfare 2…. Now, let’s just say that you didn’t engage me to build you a search engine optimized site in the first place, and you don’t want to plunk money down for a site rewrite. What can you do to increase awareness and site traffic to your site?

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December 3, 2009

When words are not enough

Much of the work that I do involves words.

Making sure that words are crafted in such a way as to invite a reader to explore more, purchase something or get involved. This requires some understanding of the reader, the content involved as well as the level in which I want to connect.

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November 2, 2009

Newsvine.com – Poor netizens?

I recently bumped into one of the web’s newest bookmarking sites. Newsvine.com. Their site has a very newspapery feel to it, it navigates well and frankly I was looking to engage some new niche audiences (aka communities).

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October 22, 2009

Bing and Google to add Social Web Results

Enter today. Now the masters of information (not knowledge) have cobbled together a way to present search results assembled from twitter and facebook public streams of thought. How thinly veiled that barrier to entry to publish and share information is today.

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October 18, 2009

Twitter Re-Defined

OK, I thought I never would do it.. In fact I have taught those in my marketing classes that you shouldn’t have to separate your business and personal persona’s online. This evening I created a business Twitter account @bashfoo separate from my personal twitter account @Delta40 (which has over 3,500 followers)

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October 6, 2009

Avarice Killed the News Media Star

Unlike the technology enhancements that relegated radio to the “back of the bus”, I am afraid that it is avarice that has caused newspaper and television news media to fail miserably in beginning in 2008 and continuing today.

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August 13, 2009

Oblivious Americans alerted by National Health Care Bill

Millions of Americans oblivious to politics, probably don’t know what district they reside, and probably don’t know who their legislators are; now seem to be standing up and voicing their concerns about the proposed National Health Care Bill.

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August 4, 2009

Facebook Fan Pages – Get to 100 fans, and then what?

Sending one of your Facebook friends a recommendation to a fan page should come with this mandatory caveat:
“It is worth fanning this business, organization or group because it has something unique and exciting to provide to you that will enhance your life”

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