Direct Mail is Dead – Or is it?
Stick a fork in it. Direct mail is dead. Small business clients that I call on are dead tired of spending $600-$800 on a postcard mailing to find only one or two end up back in their store. That equates to $100-$300 per lead. Ouch! Many of them think that the people receiving their carefully [...]
» Read MoreLosing the Battle? Win the War with Confusion
You are not the “other guy” So your product is less than best, people aren’t talking about what you are selling.. They are talking about the “other guy”. Your competition always seems to be working harder and longer to do what you have been doing. You now surmise that since they are always on the [...]
» Read MoreYour Business Needs Grease!
Small business owners often know what they want. Some owners would like to summon more customers into their store, others would like to close more lucrative deals, still others hope that their web site would convert more visitors into buyers. All of these wants are completely valid. The selfish motivation of these business owners is [...]
» Read MoreShould Municipalities use Social Media – Chapter 2
Chapter 2 Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 [...]
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