Gather Thee Requirements Three
Getting called into an RFP (Request For Proposal) with very little information or requirements gathered is a commonplace enough event for technologists. An RFP is the chance for the service provider to deliver a summary of what sort of services they intend to deliver to the customer. Rarely will an RFP include pricing, as in this initial stage the service provider has not collected the Customer Requirements.
» Read MoreProcess to Swim
Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true “stump hole” out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.
» Read MoreContent is for your Customer
Shortcomings in web site design and content creation originate when we fail to recognize the importance and requirements of the customer.
It doesn’t really matter what YOU or a NON CUSTOMER thinks about your company or your brand, your CUSTOMER will reward you uniquely for those skills or qualities that you possess, you only have to share it with them in a way that they can understand and value it.
