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December 14, 2009

TIME – Holiday gift giving

I don’t notice many things in a jewelry story as there are too many bright and shiny things there that distract me from concentrating. As I browse season to season however I have noticed that watches (especially men’s timepieces) rarely change. Why do jewelers always sell the same watch?

Michael McDermott / No Comments» Read More
December 14, 2009

Article Alley’s Squidoo Service

So, you had your nephew build your small business website in exchange for Call of Duty Modern Warfare 2…. Now, let’s just say that you didn’t engage me to build you a search engine optimized site in the first place, and you don’t want to plunk money down for a site rewrite. What can you do to increase awareness and site traffic to your site?

Michael McDermott / No Comments» Read More
December 3, 2009

When words are not enough

Much of the work that I do involves words.

Making sure that words are crafted in such a way as to invite a reader to explore more, purchase something or get involved. This requires some understanding of the reader, the content involved as well as the level in which I want to connect.

Michael McDermott / 2 Comments» Read More