Home  »  May, 2009

May 29, 2009

Are you paying too much for your Social Media campaign?

Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.

Michael McDermott / Comments» Read More
May 26, 2009

Are you an A, B or a C?

While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.

Michael McDermott / Comments» Read More
May 25, 2009

Memorial Day Parade

Have a blessed Memorial Day!
Photo of me and Connor in the Tipp City, Ohio Memorial Day Parade

Michael McDermott / Comments» Read More
May 24, 2009

Twitter in Plain English

A great introductory video for Internet users curious about the use of Twitter.

Michael McDermott / Comments» Read More
May 22, 2009

Don’t Hate our Veterans

While all that noise may occasionally distract or even detract from your love for our Country, I suggest that you don’t hate the veteran… rather hate the game.

Hate the fact that humans are fundamentally greedy and self-serving.

and

Hate the fact that politicians lead with the sword in order to stay in power.

Michael McDermott / Comments» Read More
May 19, 2009

I just want them "my customers" to call me!!

At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.

Michael McDermott / Comments» Read More
May 16, 2009

I wanna win! Tix to Social Media Success Summit

OK, so here is my story.
Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges which [...]

Michael McDermott / Comments» Read More
May 16, 2009

Help Me Crush Type 1 Diabetes

The JDRF Walk for a Cure is scheduled for October 3rd, 2009 in Dayton, Ohio. Please consider making a small donation to help our three year old son, Connor in his fight. Help us to Crush Type 1 Diabetes for good!

Michael McDermott / Comments» Read More
May 14, 2009

Making difficult things look easy

Seth’s Blog: The Houdini technique.
Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy.
Take for example the TV ads for carpet cleaners where the gentleman spills [...]

Michael McDermott / Comments» Read More
May 14, 2009

Poked

Poked.
Nice blog review of social media from a traditional media outlet. (The Miami Herald)

Michael McDermott / Comments» Read More