Network Dayton a Success
Wrap-up of the Network Dayton meeting in Kettering.
» Read MoreBacon, Pork and Swine (Puerco??)
Swine flu is only the latest attempt to besmirch the reputation of America’s favorite white meat (after chicken of course). Even the President is getting into the game of Online Reputation Management.
» Read MoreSM Communities are not a right-they are a privilege
Marketing Articles | Business to Business Marketing Features. Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd [...]
» Read MoredestinationCRM.com: Social Media: The Five-Year Forecast
destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media [...]
» Read MoreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
What are the Top Digital Marketing trends?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
» Read MoreBlogging from Panera
Just sat for the skills test for an IT Consultant position with the state of Ohio. Wasn’t too tough. I only had about 3-4 real competition out of 20 or so. I sit for the second round at 1pm today. They said it was tougher. “it has protocols and stuff” Lol wish me luck peeps… [...]
» Read MoreUse of Consumer Sentiment
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
» Read MoreIgnore Twitter? Major brands learn they'd better respond — and quick – Los Angeles Times
Ignore Twitter? Major brands learn they’d better respond — and quick – Los Angeles Times. Excellent article from the often fraught with misinformation LA Times. I especially liked how they enjoyed how various companies dealt with social media nightmares. Do companies stay above the fray by not “entertaining” social media discussions or do they invite [...]
» Read MoreSocial Media Tips for Recruiters
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest. Who participates? By definition, social media is meant [...]
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